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insight - Marketing Analytics
Analyse der Marketing-Performance auf Channel-Partner-Ebene mit Marketing Mix Modeling (MMM) und Shapley Value Regression
Shapley Value Regression bietet eine effektive Methode zur Analyse der Marketing-Performance auf Channel-Partner-Ebene.
Uplift Modeling Fairness Evaluation in Marketing Campaigns
Uplift modeling fairness evaluation is enhanced through surrogate ground truth generation, addressing the absence of true labels.
Unveiling Marketing Performance with Shapley Value Regression
Shapley Value Regression offers a practical approach to dissect partner-level contributions in marketing channels, providing valuable insights for media planning and budgeting decisions.
Produtos | Recursos
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