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An Enhanced-State Reinforcement Learning Algorithm for Optimizing Multi-Task Fusion in Large-Scale Recommender Systems


Keskeiset käsitteet
An enhanced-state reinforcement learning algorithm that leverages user features, item features, and other valuable information to generate personalized fusion weights for each user-item pair, outperforming existing RL-based multi-task fusion methods in large-scale recommender systems.
Tiivistelmä

This paper proposes a novel method called Enhanced-State Reinforcement Learning (RL) for Multi-Task Fusion (MTF) in large-scale Recommender Systems (RSs).

The key insights are:

  1. Existing RL-based MTF methods can only utilize user features as the state to generate actions for each user, but are unable to make use of item features and other valuable features, leading to suboptimal performance.

  2. To address this, Enhanced-State RL defines user features, item features, and other valuable features collectively as the "enhanced state". It then proposes a novel actor and critic learning process that leverages the enhanced state to make significantly better actions for each user-item pair.

  3. Extensive offline and online experiments in a large-scale short video RS demonstrate that Enhanced-State RL outperforms the baseline IntegratedRL-MTF method, improving user valid consumption by 3.84% and user duration time by 0.58%.

  4. Enhanced-State RL has been fully deployed in the short video channel of Tencent News, achieving substantial gains in user engagement metrics compared to the previous RL-MTF solution.

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Tilastot
"The offline evaluation results show that the weighted GAUC of Enhanced-State RL-MTF is remarkably higher than that of IntegratedRL-MTF." "Enhanced-State RL-MTF significantly outperforms IntegratedRL-MTF, increasing +3.84% user valid consumption and +0.58% user duration time."
Lainaukset
"Unlike the existing modeling pattern of RL-MTF methods, our method first defines user features, item features, and other valuable features collectively as the enhanced state; then proposes a novel actor and critic learning process to utilize the enhanced state to make much better action for each user-item pair." "To the best of our knowledge, this novel modeling pattern is being proposed for the first time in the field of RL-MTF which maximizes long term user satisfaction based on each user-item pair."

Syvällisempiä Kysymyksiä

How can the enhanced-state representation be further improved to capture more relevant features for personalized recommendation?

The enhanced-state representation in the Enhanced-State RL approach can be further improved by incorporating additional contextual and temporal features that reflect user behavior and item characteristics more comprehensively. Here are several strategies to enhance the state representation: Temporal Dynamics: Integrating time-based features such as the time of day, day of the week, or seasonality can help capture user behavior patterns that vary over time. For instance, users may have different preferences for content during weekends compared to weekdays. User Contextual Features: Including contextual information such as the user's current activity (e.g., commuting, working, relaxing) or location can provide insights into what type of content might be more relevant at a given moment. This can be achieved through mobile device data or user input. Item Metadata: Enriching item features with metadata such as genre, popularity trends, or user-generated content ratings can provide a more nuanced understanding of item appeal. This can help the model better differentiate between items that may seem similar at first glance. Social Influence: Incorporating social features, such as the user's social network interactions or trends among friends, can enhance recommendations by leveraging social proof and peer influence, which are significant factors in user decision-making. Multi-Modal Data: Utilizing multi-modal data sources, such as images, videos, and text descriptions, can provide a richer representation of both users and items. For example, analyzing visual content alongside textual descriptions can improve the understanding of user preferences. Feedback Loops: Implementing mechanisms to continuously update the state representation based on real-time user feedback can help the model adapt to changing user preferences. This could involve using reinforcement learning techniques to refine the state representation dynamically. By integrating these additional features into the enhanced-state representation, the model can achieve a more holistic view of user preferences and item characteristics, leading to improved personalization in recommendations.

What are the potential drawbacks or limitations of the Enhanced-State RL approach, and how can they be addressed?

While the Enhanced-State RL approach presents significant advancements in multi-task fusion for recommender systems, it also has potential drawbacks and limitations: Increased Complexity: The introduction of a more complex state representation may lead to increased computational requirements and longer training times. This can be addressed by optimizing the model architecture, such as using more efficient neural network designs or employing dimensionality reduction techniques to streamline the state representation. Data Sparsity: The enhanced-state representation may require a large amount of diverse data to effectively learn the relationships between user features, item features, and contextual information. To mitigate this, techniques such as data augmentation, transfer learning, or semi-supervised learning can be employed to enhance the training dataset. Overfitting Risks: With a richer state representation, there is a risk of overfitting to the training data, especially if the model becomes too complex. Regularization techniques, such as dropout or weight decay, can be implemented to prevent overfitting and ensure the model generalizes well to unseen data. Exploration-Exploitation Trade-off: The enhanced-state representation may complicate the exploration-exploitation balance in reinforcement learning. To address this, adaptive exploration strategies can be developed that dynamically adjust exploration rates based on the confidence of the model's predictions. Interpretability: The complexity of the enhanced-state representation may hinder the interpretability of the model's decisions. Incorporating explainable AI techniques can help provide insights into how the model makes recommendations, thereby increasing user trust and satisfaction. By proactively addressing these limitations, the Enhanced-State RL approach can be refined to maintain its effectiveness while ensuring robustness and user satisfaction in real-world applications.

How can the insights from this work on enhanced-state RL be applied to other areas of recommender systems or decision-making problems beyond just multi-task fusion?

The insights gained from the Enhanced-State RL approach can be applied to various areas of recommender systems and decision-making problems in the following ways: Personalized Marketing: The enhanced-state representation can be utilized in personalized marketing strategies, where understanding user preferences and contextual factors is crucial for targeting advertisements effectively. By leveraging user-item interactions and contextual features, marketers can optimize ad placements and content delivery. Dynamic Pricing: In e-commerce, the principles of enhanced-state representation can inform dynamic pricing strategies. By analyzing user behavior, item features, and market trends, businesses can adjust prices in real-time to maximize sales and customer satisfaction. Content Curation: For platforms that curate content (e.g., news aggregators, streaming services), the enhanced-state RL approach can help tailor content recommendations based on user interests, viewing history, and contextual factors, leading to improved user engagement and retention. Healthcare Recommendations: In healthcare, personalized treatment recommendations can benefit from enhanced-state representations that consider patient history, demographics, and contextual health data. This can lead to more effective and tailored healthcare solutions. Smart Assistants: The insights from enhanced-state RL can enhance the capabilities of smart assistants by enabling them to provide more personalized and context-aware recommendations, whether for scheduling, reminders, or information retrieval. Game Design: In gaming, understanding player preferences and behaviors can inform game design and in-game recommendations, enhancing player experience and engagement through personalized content and challenges. By applying the principles of enhanced-state representation and reinforcement learning across these diverse domains, organizations can improve decision-making processes, enhance user experiences, and drive better outcomes in various applications.
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