The article discusses a voter model for studying opinion diffusion in social networks. It introduces a context-dependent opinion spreading process on social graphs, where the probability of adopting an opinion depends on both the current and neighboring opinions. The study focuses on biased voter models with asynchronous and synchronous updates, analyzing fixation probabilities and expected consensus times. Results show that bias influences analytical tractability, impacting model behavior significantly. The unbiased case is compared to biased scenarios, highlighting the complexity introduced by context-dependent adoption probabilities.
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