The paper introduces a novel approach called Behavior-Contextualized Item Preference Modeling (BCIPM) for multi-behavior recommendation. The key component is the Behavior-Contextualized Item Preference Network (BIPN), which aims to extract item-specific preferences from user-item interactions of various behaviors.
The BIPN features a three-layer architecture that models the interactions between users and items within specific behaviors. The strategic use of data from auxiliary behaviors is exclusively employed for training the network's parameters, ensuring that auxiliary behaviors do not exert a direct influence on the final recommendation.
To enrich the initial embeddings with more relevant data, the authors pre-train user and item embeddings via a GCN-based method using multi-behavior interaction data without distinguishing between behavior types. Additionally, to tackle the data sparse issue in the target behavior, a GCN enhancement module is introduced to reinforce user preferences specifically within the target behavior.
Extensive experiments on four real-world datasets demonstrate the superior performance of the proposed BCIPM model compared to state-of-the-art methods. The results also validate the effectiveness of BCIPM in reducing the noise from auxiliary behaviors in multi-behavior recommendation systems.
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arxiv.org
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