Core Concepts
Self-association influences early attentional selection, enhancing processing of socially salient information automatically but showing a complex interplay with perceptual salience and decision-making processes.
Stats
Participants responded significantly quicker in the perceptual decision dimension (RTμ: 763.91 [CI95: 729 to 799] ms) than in the social decision dimension (RTμ: 897.33 [CI95: 850 to 944] ms; BF10 = 1.064 × 1011).
Across both experiments, strong SPEs were present, indicated by an enhanced accuracy towards match-trials of self-associated, compared to other-associated, stimuli (Experiment 1: δ = −1.064 [CI95: −1.38 to −0.75], BF10 = 3.23×109; Experiment 2: δ = −0.982 [CI95: −1.20 to −0.77], BF10 = 4.47×1017).