Core Concepts
Elon Musk's acquisition and rebranding of Twitter led to a significant decrease in the platform's value, accompanied by controversies and user decline.
Abstract
Twitter, now known as X, saw a 71% drop in value post Elon Musk's $44bn purchase. Monthly users decreased by 15%, staff was cut by 50%, and moderation reduced. The European Union warned Musk over disinformation posts, leading to major companies pulling ads. Despite reinstating banned users like Trump and Jones, controversies persist.
Stats
Fidelity marked down X's shares by 71.5% since Musk’s purchase.
Estimated value of X after the drop is around $12.5bn.
Monthly users of X dropped by 15% post-Musk takeover.
X cut at least 50% of staff since acquisition.
EU warned Musk about disinformation on X.
Quotes
"Companies pulled ads after Musk endorsed an antisemitic conspiracy theory."
"Musk told companies to 'go fuck yourself' during an interview amid boycott."