Core Concepts
People are less persuaded by economic policy proposals if the source also expresses opposing views on moral social policies, a phenomenon called "disagreement spillover."
Abstract
This is a research paper that investigates the phenomenon of "disagreement spillovers," where individuals are less persuaded by economic policy proposals from sources who hold opposing views on moral social policies.
Bibliographic Information: Bonomi, G. (2024). Disagreement Spillovers (No. 2411.11186). arXiv.
Research Objective: To understand how the association of economic and social policy stances in political messaging affects the persuasiveness of economic policy recommendations.
Methodology: The paper uses a combination of survey experiments and a theoretical model to analyze how individuals update their beliefs about economic policies based on the source's stance on related social policies.
Key Findings:
- The study finds strong evidence of disagreement spillovers, with individuals less likely to support an economic policy if the source expresses opposing views on moral social policies like abortion or transgender rights.
- There is evidence of "backlash," where individuals may even adopt the opposite economic stance to that advocated by the source due to moral misalignment.
- The study finds no evidence of "agreement spillovers," meaning that agreement on moral social policies does not necessarily make individuals more likely to agree with the source's economic policy recommendations.
Main Conclusions:
- The association of economic and social policy stances in political messaging can have a significant impact on the persuasiveness of economic policy recommendations.
- Disagreement spillovers can contribute to increased polarization by strengthening the correlation between economic and social policy views in the electorate.
- Politicians and opinion leaders may have incentives to exploit disagreement spillovers to solidify their voter base and increase their political power.
Significance: This research sheds light on the dynamics of political persuasion and polarization, particularly in contexts where moral and cultural issues are intertwined with economic policy debates.
Limitations and Future Research: The study focuses on specific policy issues (abortion, trade, taxation, transgender rights) and a US context. Further research could explore the generalizability of disagreement spillovers across different policy domains and cultural contexts.
Stats
Political ads in 2018 were three times as likely to cover both social policy and economic issues as in the early 2000s.
Respondents who received a pro-CPTPP message bundled with a misaligned abortion message were 13 percentage points less likely to support the trade agreement.
Respondents who read an anti-CPTPP message bundled with a misaligned abortion message were more than 20 percentage points more likely to support the trade agreement.
Pro-choice respondents were more than 11 percentage points less likely to support the CPTPP when the pro-CPTPP recommendation came bundled with a pro-life stance.
Respondents favorable to transgender adoptions were 8 percentage points less likely to favor a tax proposal when it came bundled with an endorsement of an adoption ban.
Quotes
"people are much less persuaded by economic policy proposals if the source contextually takes social policy stances that go against their cultural views. I call this phenomenon disagreement spillovers."
"The evidence suggests that adding pro-life content to the pro-CPTPP policy message affects the association of policy views among participants, with pro-choice views becoming negatively correlated with pro-trade ones."
"My experimental results provide strong support for the disagreement spillover hypothesis."
"Surprisingly, but consistently with the preliminary evidence [...], I do not find evidence of agreement spillovers"