In the article "NICHING OR DITCHING?", the author explores the significance of having a niche in today's freelance and entrepreneurial landscape. The author, a multidisciplinary designer, reflects on their journey starting as a traditional graphic designer in 1998. They emphasize the deep technical knowledge required in graphic design at that time, including understanding print production, paper materials, software like Photoshop and Illustrator, colour theory, typography, and 3D prototyping. The author highlights the shift towards specialization and the importance of finding one's niche in standing out from the competition.
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by Creò... alle medium.com 03-22-2024
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