핵심 개념
The author explores the increasing trend of seeking financial advice on social media platforms, focusing on Reddit, and proposes methods for content and interaction analysis to generate valuable insights.
초록
The study delves into the shift towards obtaining financial advice from social media platforms like Reddit. Methods for content analysis and interaction assessment are proposed, showcasing insights derived from a large dataset gathered from a personal finance subreddit. The research highlights the importance of understanding user interactions and content generation in these online communities to provide actionable intelligence for businesses and strategy planners.
Key points include:
- Millennials prefer social media over traditional sources for financial advice.
- Text analysis techniques reveal insights about users, content, interactions, and community nature.
- Proposed framework uses topic modeling and clustering for automated analysis.
- Measures are introduced to capture user engagement levels around financial topics.
- Insights from experiments conducted on a dataset from r/personalfinance subreddit are shared.
- Comparison between human responses and chatbot-generated responses is discussed.
- Concerns raised about potential biases in one-on-one chatbot interactions affecting financial knowledge dissemination.
통계
Nearly 80% of Americans aged 18 to 41 get financial advice from social media platforms like Reddit and YouTube.
The dataset analyzed contains 134,521 posts and 1,521,940 comments made by 237,718 users in the first timeline (July 2020 - June 2021).
In the second timeline (July 2021 - June 2022), there were 131,045 posts and 2,041,536 comments made by 252,572 users.
인용구
"We propose methods for analyzing large social communities to derive insights about content and user interactions."
"Active engagement is measured by the number of comments received by a post from other users."
"Passive engagement around a post is measured by the total score received by the post and its comments."