핵심 개념
Marketing leaders should align KPIs with business objectives to secure executive buy-in and resources effectively.
초록
Marketing leaders need to focus on key performance indicators (KPIs) that align with their company's overarching goals to secure executive support. Reach, leads, conversions, and ROI are crucial metrics discussed by executives from LinkedIn, G2, and HubSpot. It is essential to track metrics like MQLs, conversions, customer retention, and brand strength to demonstrate the impact of marketing efforts on revenue and long-term success.
통계
"As a marketing leader, it’s important to choose a KPI that is most aligned with your company’s overarching business objectives."
"Our reach KPI is indicative of the fact that HubSpot wants to grow top-of-the-funnel awareness for the business."
"In terms of secondary KPIs, keep it simple."
"All of these metrics give growth leaders a view of the full funnel and help us understand marketing’s impact on revenue."
"During times of economic uncertainty when businesses' budgets are tight, it's become increasingly important to be able to demonstrate the ROI of your marketing efforts."
인용구
"As a marketing leader, it’s important to choose a KPI that is most aligned with your company’s overarching business objectives." - Jordan DiPietro
"It’s paramount that we think about the full funnel when it comes to measurement. Of course, ROI is a slam dunk since it represents how our work directly impacts the bottom line." - Jim Habig