
The author explores how the Payless "Palessi" experiment challenges our perceptions of value and quality, shedding light on the influence of branding and environment on consumer decisions.


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Deep dive into the Payless “Palessi” experiment to understand the psychology of UX and Design

Why do we fall for brand illusions?

Unveiling-the-Payless-Palessi-Experiment-Perception-vs-Reality


Unveiling the Payless "Palessi" Experiment: Perception vs. Reality
