The researchers developed a novel methodology to dynamically capture and evaluate machine learning (ML) tasks in mobile apps, overcoming challenges like code obfuscation, native code execution, and scalability.
For TikTok, the analysis revealed issues in age and gender prediction accuracy, particularly for minors and Black individuals. The age prediction model fails drastically for individuals below 19, and the gender prediction is problematic for Black individuals.
In Instagram, the researchers found a model that extracts over 500 visual concepts from each image the user is about to post. The analysis of this model uncovered significant demographic disparities, particularly for face-related concepts. The researchers also found evidence of spurious correlations, where some non-facial concepts are correlated with (have significantly higher scores for) images associated with particular demographic groups.
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