The Rise of "We Don't Talk About Bruno" in Encanto

Conceitos essenciais

The author argues that the success of the song "We Don't Talk About Bruno" in Disney's Encanto is attributed to its unique structure and viral appeal on platforms like TikTok.

Resumo

"We Don't Talk About Bruno" from Disney's Encanto has become a surprise hit, surpassing previous Disney singles on the charts. The song's complex ensemble structure and Latin influences have contributed to its popularity, especially on TikTok. Despite initial lukewarm reception, the song has propelled Encanto to success through online virality and global appeal.

Estatísticas

The song "Bruno" climbed to No. 2 on the Billboard Hot 100 in its fourth week.
Encanto became the first Disney film to produce multiple top 10 hits.
The film gradually reached a $100 million domestic profit over January.
The song features modernized Latin styles reminiscent of global hits like "Despacito."
Miranda's work has faced criticism for cultural blending and lack of authenticity.

Citações

"The movies are inescapably American, based on American assumptions, American hopes, and American fears." - Tom McTague
"That even without pursuing any kind of Colombian authenticity, it managed to captivate Colombians and people around the planet much more than the seemingly purposefully 'Colombian' tunes." - Sergio Ospina Romero

Principais Insights Extraídos De

How "We Don’t Talk About Bruno" turned Encanto into a sleeper hit

by Aja Romano às www.vox.com 01-27-2022

https://www.vox.com/culture/22894837/we-dont-talk-about-bruno-billboard-tik-tok-structure-music

Perguntas Mais Profundas

How does the cultural blending in songs like "Bruno" impact their global reception?

The cultural blending in songs like "Bruno" plays a significant role in shaping their global reception. By incorporating modernized Latin styles and sounds, these songs create a fusion that appeals to diverse audiences worldwide. This blending not only makes the music more relatable and accessible but also resonates with listeners who appreciate a mix of traditional and contemporary elements. In the case of "Bruno," its updated, poppy version of traditional music has contributed to its international popularity, making it a portable global hit that transcends cultural boundaries.

What role does TikTok play in shaping music trends today?

TikTok plays a crucial role in shaping music trends today by providing a platform for songs to go viral and reach massive audiences quickly. The app's algorithm-driven content discovery system allows users to discover new music easily and share it with others through short video clips. Songs like "We Don't Talk About Bruno" from Encanto have gained immense popularity on TikTok due to their catchy hooks, engaging lyrics, and danceable beats. As users create challenges, dances, or lip-sync videos using these songs, they generate buzz around the music, leading to increased streams, downloads, and chart success.

How can artists balance authenticity with commercial success in their creative works?

Balancing authenticity with commercial success is a delicate yet essential task for artists in creating their works. To achieve this balance effectively, artists need to stay true to their artistic vision while considering market demands and audience preferences. They can infuse personal experiences or cultural influences into their work authentically while also adapting them creatively to appeal to wider audiences without compromising integrity. Collaborating with diverse talents or exploring innovative approaches can help artists maintain authenticity while reaching commercial viability. Ultimately, finding the right balance between staying true to one's artistry and meeting commercial expectations is key for long-term success in the ever-evolving music industry landscape.