แนวคิดหลัก
Having a niche is crucial for success in design, but what if you don't have one?
บทคัดย่อ
In the article "NICHING OR DITCHING?", the author explores the significance of having a niche in today's freelance and entrepreneurial landscape. The author, a multidisciplinary designer, reflects on their journey starting as a traditional graphic designer in 1998. They emphasize the deep technical knowledge required in graphic design at that time, including understanding print production, paper materials, software like Photoshop and Illustrator, colour theory, typography, and 3D prototyping. The author highlights the shift towards specialization and the importance of finding one's niche in standing out from the competition.
สถิติ
Back in 1998, graphic design was hands-on art.
Typography was not a trendy term back then.
Silicon Graphics was considered essential for 3D modelling.
คำพูด
"Having a niche is supposed to be your superpower — the single thing that you do best and defines you."