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Generative Semi-Supervised Pre-trained Learning to Rank Model for Web-Scale Search


Temel Kavramlar
A generative semi-supervised pre-trained learning to rank (GS2P) model is proposed to address the challenges of lack of well-annotated query-webpage pairs and inadequately trained models in large-scale web search engines.
Özet

The paper presents a Generative Semi-Supervised Pre-trained (GS2P) Learning to Rank (LTR) model to address the challenges faced by traditional LTR models in web search:

  1. Lack of well-annotated query-webpage pairs with ranking scores covering a diverse range of search query popularities, which hampers their ability to address queries across the popularity spectrum.
  2. Inadequately trained models that fail to induce generalized representations for LTR, resulting in overfitting.

The key components of GS2P are:

  1. Semi-supervised Pseudo-Label Generation: GS2P leverages a semi-supervised learning approach to generate high-quality pseudo labels for unlabeled query-webpage pairs.

  2. Self-attentive Representation Learning via Denoising Autoencoding: GS2P utilizes a self-attentive encoder to learn generalizable representations of query-webpage pairs, and an MLP-based decoder for reconstruction.

  3. LTR via Over-parameterized MLP: GS2P transforms the learned representations into a high-dimensional feature space using random Fourier features, and constructs an over-parameterized MLP-based LTR model to achieve excellent generalization performance.

The proposed GS2P model is extensively evaluated on both a public dataset (Web30K) and a real-world dataset collected from a large-scale search engine. The offline experiments demonstrate the superior performance of GS2P compared to various state-of-the-art LTR models. Furthermore, GS2P is deployed in a large-scale web search engine, where it significantly improves the real-world ranking performance.

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İstatistikler
The Web30K dataset contains query-webpage pairs with relevance scores ranging from 0 to 4. The commercial dataset collected from a large-scale search engine contains 50,000 queries with relevance scores ranging from 0 to 4.
Alıntılar
"Learning to rank (LTR) is widely employed in web searches to prioritize pertinent webpages from retrieved content based on input queries." "To address these challenges, we propose a Generative Semi-Supervised Pre-trained (GS2P) LTR model." "We conduct extensive offline experiments on both a publicly available dataset and a real-world dataset collected from a large-scale search engine. Furthermore, we deploy GS2P in a large-scale web search engine with realistic traffic, where we observe significant improvements in the real-world application."

Daha Derin Sorular

How can the GS2P model be further extended to handle multimodal search queries (e.g., combining text, images, and videos)?

To extend the GS2P model for handling multimodal search queries, several strategies can be employed. First, the model can be adapted to incorporate various data types by integrating a multimodal feature extraction mechanism. This could involve using convolutional neural networks (CNNs) for image and video data, alongside natural language processing (NLP) techniques for text data. By employing a unified representation learning framework, the model can learn to extract and fuse features from different modalities effectively. Second, the GS2P architecture can be modified to include attention mechanisms that allow the model to weigh the importance of different modalities based on the context of the query. For instance, when a user inputs a query that includes both text and an image, the model can prioritize the features from the modality that is more relevant to the specific search context. Additionally, the generative semi-supervised learning approach can be expanded to generate pseudo-labels for multimodal data. This would involve training the model on a diverse dataset that includes various combinations of text, images, and videos, thereby enhancing its ability to generalize across different types of queries. Finally, the incorporation of cross-modal retrieval techniques can further enhance the GS2P model's performance. By leveraging techniques such as cross-modal embeddings, the model can learn to retrieve relevant content from one modality based on queries from another, thus improving the overall search experience for users.

What are the potential limitations of the over-parameterized MLP approach used in GS2P, and how could it be improved or combined with other techniques?

The over-parameterized MLP approach used in GS2P, while beneficial for achieving high performance in the interpolating regime, does have potential limitations. One significant concern is the risk of overfitting, especially when the model is trained on limited labeled data. Over-parameterization can lead to the model memorizing the training data rather than learning generalizable patterns, which can negatively impact its performance on unseen data. To mitigate this risk, techniques such as dropout, weight regularization, and early stopping can be employed during training to enhance the model's generalization capabilities. Additionally, incorporating ensemble methods, where multiple models are trained and their predictions are combined, can help reduce overfitting and improve robustness. Another improvement could involve integrating the MLP with other architectures, such as recurrent neural networks (RNNs) or transformers, to capture sequential dependencies and contextual information more effectively. This hybrid approach could enhance the model's ability to process complex data structures and improve its performance on tasks that require understanding of temporal or contextual relationships. Furthermore, leveraging transfer learning from pre-trained models on large datasets can provide a strong initialization for the MLP, allowing it to learn more effectively from smaller labeled datasets. This approach can help balance the benefits of over-parameterization with the need for robust generalization.

What are the ethical considerations and potential societal impacts of deploying a highly effective search ranking model like GS2P in a large-scale web search engine?

Deploying a highly effective search ranking model like GS2P in a large-scale web search engine raises several ethical considerations and potential societal impacts. One primary concern is the issue of bias in search results. If the training data used to develop the GS2P model contains biases, these biases may be perpetuated or even amplified in the search results. This can lead to the marginalization of certain groups or perspectives, affecting the diversity of information available to users. Another ethical consideration is the transparency of the ranking algorithms. Users may not be aware of how their search results are generated, leading to a lack of trust in the system. It is crucial for organizations deploying such models to provide clear explanations of how the ranking works and to ensure that users understand the factors influencing their search results. Privacy is also a significant concern. The GS2P model may require access to user data to improve its performance, raising questions about data security and user consent. Organizations must implement robust data protection measures and ensure that user data is handled ethically and transparently. The societal impact of deploying GS2P can be profound. A highly effective search ranking model can enhance access to information, improve user experience, and facilitate knowledge discovery. However, it can also contribute to the spread of misinformation if not carefully managed. The model's ability to prioritize certain content over others can shape public opinion and influence societal narratives, making it essential for developers to consider the broader implications of their technology. In conclusion, while the GS2P model has the potential to significantly improve search engine performance, it is imperative to address these ethical considerations and societal impacts to ensure that its deployment benefits all users equitably and responsibly.
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