核心概念
Users claiming to be teachers are overrepresented among those who retweeted misinformation about UK Prime Ministers, highlighting the potential exploitation of social proof in spreading misinformation.
摘要
This research paper investigates the spread of misinformation about UK Prime Ministers on Twitter, focusing on the self-reported professions of users who retweeted identified misinformation.
Research Objective:
The study aims to understand how individuals spreading misinformation present themselves, particularly through claimed professions, to enhance their credibility and influence.
Methodology:
The researchers collected Twitter profile data of users who retweeted two specific tweets containing misinformation about former UK Prime Ministers, Theresa May and Boris Johnson. The data was enriched by categorizing users based on self-reported professions mentioned in their Twitter bios.
Key Findings:
- A significant number of users spreading misinformation claimed to be teachers or lecturers, a demographic overrepresented in the sample compared to their proportion in the UK population.
- Healthcare professionals were also among the most common professions claimed by these users.
- The study highlights the potential exploitation of authority bias, where individuals may falsely claim respectable professions to gain social proof and increase the believability of the misinformation they share.
Main Conclusions:
The findings suggest that individuals spreading misinformation may strategically misrepresent their professions to leverage public trust associated with those roles, particularly those like teachers and healthcare workers who are generally highly trusted. This highlights the need for increased awareness of authority bias and critical evaluation of online content.
Significance:
The research contributes to understanding the tactics used in spreading misinformation on social media and the potential role of professional identity in influencing believability.
Limitations and Future Research:
The study relies on self-reported data from Twitter bios, which may not accurately reflect actual professions. Future research could explore the prevalence of this phenomenon across different political ideologies and misinformation topics. Additionally, investigating the motivations behind such misrepresentation and its impact on the effectiveness of misinformation campaigns would be valuable.
統計資料
3.1% of users who retweeted the misinformation identified themselves as either a teacher or a lecturer.
20.7% of all those whose Twitter bio declared themselves as holding a profession were teachers or lecturers.
Less than 1.15% of the UK population are teachers or lecturers (on a full-time basis).
The UK’s National Health Service employs approximately 1.4 million people with a further 1.6 million people working in social care.
According to the population estimate, this amounts to 4.47% of the UK population working in healthcare.
Teachers are the 4th most trusted profession (86% trust) behind doctors (91% trust), with nurses in 1st place (94% trust) according to IPSOS Mori's Veracity Index.
引述
"This paper seeks to understand how those who are sharing misinformation seek to present themselves to others, specifically through the professions that they claim to hold (whether purported or actual)."
"Our research has found that whilst those who spread misinformation about these two Prime Ministers typically identify as victims or as part of groups they perceive to be oppressed, a significant number also claim to have a number of respectable professions."
"In order to maintain both public trust in these professions, whilst also limiting the spread of misinformation it is important to develop a popular understanding of the authority bias and develop abilities in the population to critically assess content."