The study focused on breaking political filter bubbles through social comparison on Twitter. It highlighted the impact of selective exposure theory on reinforcing ideological filter bubbles and the challenges it poses for decision-making skills. The research introduced BubbleBreaker, a tool designed to compare a user's political feed with what other Twitter users are reading, aiming to encourage diverse political news consumption.
Key findings revealed that participants were intrigued by the visual comparisons provided by the tool, showing positive reactions and interest in exploring opposing content. While most participants acknowledged the importance of reading from the opposing party, they expressed reluctance due to emotional discomfort or strong preferences for agreeable news. However, after exposure to social comparison through BubbleBreaker, many participants expressed a desire to diversify their reading habits and engage with more varied political opinions.
Participants' clicking activity on the world icon indicated curiosity and emotional responses based on alignment or misalignment of their views with what others were reading. The study also highlighted how satisfaction was linked to closeness between a participant's feed bias and the Twitter world bias. Despite positive outcomes, concerns were raised about always using other users as a reference point and potential biases in societal norms reflected in online content.
Overall, the study emphasized the effectiveness of social comparison in motivating users to reconsider their reading behavior and engage with diverse viewpoints. Future research is suggested to explore long-term impacts and mitigate potential issues related to using social comparison as a driving force for breaking political filter bubbles.
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