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A Conceptual Model for Data Storytelling in Business Intelligence Environments


Conceptos Básicos
The author introduces a conceptual model for data storytelling in the domain of Business Intelligence, focusing on automated extraction, representation, and exploitation of highlights to reveal key facts hidden in data.
Resumen

The content presents a detailed conceptual model for data storytelling in Business Intelligence environments. It discusses the importance of structured answers to analytical questions and the automation of insights extraction. The model includes Holistic and Elementary Highlights, emphasizing the identification of internal properties and patterns within datasets. The paper provides examples and practical applications to illustrate the proposed model's effectiveness.

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Estadísticas
"Athens is a mega-contributor to total sales: 75% of all sales." "May 2023 dominates all other months in terms of total sales." "No trend or seasonality detected in marginal sales per month." "Pythia tool profiles columns for descriptive stats, histograms, correlations, decision trees, outliers, and dominance patterns."
Citas
"Always show the data." - E.Tufte "Data narration is presenting findings derived from underlying data." - Authors

Consultas más profundas

Who benefits most from implementing this model

The model proposed for data storytelling and highlight extraction in business intelligence environments benefits various stakeholders. Data analysts can leverage the structured framework to identify key highlights, such as Holistic Highlights and Elementary Highlights, which reveal significant patterns or insights within datasets. By automating the extraction and representation of these highlights, analysts can streamline their analysis process and focus on interpreting the most relevant information. Tool builders also benefit from this model as it provides a clear structure for implementing algorithms that automate highlight extraction, enabling the development of more efficient data analysis tools.

How realistic is the proposed model compared to existing tools

The proposed model for data storytelling and highlight extraction appears to be realistic compared to existing tools in the field. The model introduces concepts like Holistic Highlights (properties of an entire dataset) and Elementary Highlights (specific facts contributing to a highlight), providing a comprehensive framework for analyzing and presenting insights from data. By incorporating archetype properties, supportive concepts like Measure Types and Characters, along with automated algorithms for testing these properties, the model offers a systematic approach to extracting meaningful highlights from datasets. Implementing this model in tools like Pythia demonstrates its practical applicability in real-world scenarios.

What are the challenges in evaluating highlight interestingness automatically

One challenge in evaluating highlight interestingness automatically is determining appropriate metrics or criteria to assess the significance of extracted highlights objectively. While scores can be computed based on different dimensions of interestingness (e.g., statistical tests, Shapley values, information theory), defining a universal measure that accurately captures the importance of each highlight remains complex. Additionally, ranking and pruning highlights based on their interestingness requires sophisticated algorithms that consider factors like relevance, uniqueness, impactfulness, and user preferences. Balancing these aspects while ensuring consistent evaluation across diverse datasets poses a significant challenge in automating the assessment of highlight interestingness effectively.
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