Guerrilla research is a valuable approach for user research, especially when facing budget constraints or time limitations. It involves quick, low-cost methods that can provide impactful results. The technique allows for testing product concepts at various levels of fidelity and is most effective for small-scale projects or intercept studies. However, it may not be suitable for sensitive subjects or context-dependent experiences due to its informal nature. Proper planning, clear goals, participant definition, location selection, and structured approach are essential for successful guerrilla research sessions.
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