
Diamond engagement rings are a marketing invention by De Beers to create societal pressure and profit from the sale of diamonds. The company manipulated the market through effective advertising campaigns and monopolizing the diamond supply chain.


coremsg

Let's agree that diamonds are bullshit and reject their role in the marriage process. Let's admit that as a society we got tricked for about century into coveting sparkling pieces of carbon, but it's time to end the nonsense.

Diamonds Are Bullshit

The%20Truth%20About%20Diamonds%3A%20Marketing%2C%20Monopoly%2C%20and%20Deception


The Truth About Diamonds: Marketing, Monopoly, and Deception
