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The Science of Data Collection: Insights from Surveys to Enhance Machine Learning Models


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The author argues that leveraging insights from survey methodology can enhance the quality of training data for AI and ML models, ultimately improving model performance and accuracy.
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The content discusses the importance of collecting high-quality data for AI and ML models, drawing parallels between label collection and survey data collection. It emphasizes the need for AI researchers to consider social science insights to improve data quality. The paper explores various theories, hypotheses, and mitigation measures related to label quality in training data. Additionally, it highlights the significance of transparency in data collection processes for releasing benchmark datasets.

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סטטיסטיקה
"Large-scale annotation tasks may collect labels from a representative slice of the population." "MTurk members are younger, lower income, and less likely to live in the South than the US population." "Labeler age and education level influence how they perceive comments on Wikipedia entries."
ציטוטים
"if we want to train AI to do what humans want, we need to study humans" - Irving & Askell (2019) "everyone wants to do the model work, not the data work" - Sambasivan et al. (2021)

תובנות מפתח מזוקקות מ:

by Stephanie Ec... ב- arxiv.org 03-05-2024

https://arxiv.org/pdf/2403.01208.pdf
The Science of Data Collection

שאלות מעמיקות

How can selection bias be mitigated in labeling tasks?

Selection bias in labeling tasks can be mitigated through various strategies: Diversifying the Labeler Pool: By collecting data from labelers with different motivations and characteristics, we can reduce the correlation between labeler characteristics and their propensity to assign a given label. This approach mirrors the practice in surveys of soliciting responses from a random sample of the population to minimize selection bias. Statistical Adjustment: Similar to methods used in survey research, statistical adjustments can help mitigate selection bias by matching labeler characteristics to the population. Weighting approaches could be employed to equalize contributions based on specific demographics or other relevant factors. Transparency and Documentation: Providing detailed information about how labels are collected when releasing datasets or models is crucial for transparency. This transparency allows researchers to assess potential biases and take steps to address them effectively. Testing Observations: Embedding test observations with known labels within labeling tasks can help identify satisficing behavior among labelers, enabling researchers to filter out low-quality responses that may introduce bias into the dataset. Limiting Observations per Labeler: Setting limits on the number of observations each labeler can contribute helps prevent fatigue-induced satisficing over time, ensuring consistent quality across labeled data points.

How do interviewer effects impact survey responses?

Interviewer effects play a significant role in shaping survey responses by influencing respondents' answers based on various factors related to the interviewer's characteristics and behavior: Response Bias: Interviewers' age, gender, race, tone, appearance, etc., can influence respondents' answers either consciously or subconsciously. Cognitive Effects: The way questions are asked by interviewers may trigger cognitive shortcuts like satisficing where respondents provide quick but potentially biased answers without thorough consideration. Opinion Questions vs Factual Questions: Opinion-based questions are more susceptible to interviewer effects as they often involve forming opinions on-the-spot rather than recalling pre-existing beliefs. Mitigating Strategies: To address interviewer effects, using multiple interviewers instead of relying heavily on individual interviewers helps cancel out individual biases while also monitoring response patterns for consistency.

How can social science insights be integrated into AI research beyond data collection methodologies?

Social science insights offer valuable perspectives that go beyond just improving data collection methodologies in AI research: Model Development: Understanding human behaviors and decision-making processes from social science theories like cognitive response models can enhance AI model development by incorporating realistic human interactions into algorithms. Ethical Considerations: Social science insights inform ethical considerations such as fairness, accountability, transparency (FAT) issues within AI systems design and deployment. 3User-Centric Design: Applying principles from social sciences like psychology and sociology enables designing user-centric AI systems that align better with human needs and preferences 4Bias Mitigation: Leveraging social science findings helps identify biases inherent in AI systems due to human input or algorithmic decisions leading towards fairer outcomes 5Interdisciplinary Collaboration: Encouraging collaboration between social scientists and AI researchers fosters holistic problem-solving approaches that consider both technical aspects as well as societal impacts for more responsible innovation
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