The article discusses how The Travel Agency, a cannabis dispensary, is redefining the industry's aesthetic and customer experience. Traditionally, cannabis dispensaries have offered a similar, somewhat underground-inspired look and feel, with visual references to marijuana leaves, neon color schemes, and a general sense of informality. This approach may have suited the industry's past, when cannabis was often purchased in discreet alleyways, but it also reinforces stereotypes about the industry being lowbrow and unbranded.
The Travel Agency, however, is taking a different approach. It aims to expand the market to new audiences who may be skeptical or unsure about how to approach the category. The dispensary's design is a departure from the norm, resembling an Apple store-meets-greenhouse, with a focus on creating a more elevated, mainstream shopping experience.
The article highlights how The Travel Agency is challenging the industry's status quo and working to reposition cannabis as a more sophisticated and approachable product. By creating a visually appealing and welcoming environment, the dispensary hopes to attract a wider range of customers and help normalize the cannabis industry.
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michelle-wiles.medium.com
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by Michelle Wil... ב- michelle-wiles.medium.co... 07-08-2024
https://michelle-wiles.medium.com/the-journey-to-reposition-an-industry-098c2263934bשאלות מעמיקות