
The author discusses the challenges of measuring hard-to-measure marketing channels and provides insights on how to approach this issue effectively.


coremsg

I've ranted endlessly about how marketing leaders refuse to invest in hard-to-measure marketing channels like PR, media, native social, events, many types

How to Measure "Hard-to-Measure" Marketing Channels - SparkToro

Measuring-the-Challenge-of-Marketing-Channels


Measuring the Challenge of Marketing Channels
