The Volkswagen Beetle advertising campaign by Doyle Dane Bernbach (DDB) from 1959 to the early '70s is renowned for its groundbreaking approach that went beyond promoting a car to shaping a new era in advertising. The ads were characterized by their charm, intelligence, and honesty, setting a new standard for creativity and persuasion. Through extensive interviews with key figures involved in the campaign, including Carl H. Hahn, head of Volkswagen of America, Dominik Imseng's book "Ugly Is Only Skin-Deep" sheds light on the transformative power of creative advertising during that period.
To Another Language
from source content
dominikimseng.com
Key Insights Distilled From
by at dominikimseng.com 08-18-2020
https://dominikimseng.com/the-history-of-those-great-volkswagen-ads/Deeper Inquiries