Core Concepts
The author argues that employing arrogance and authority in communication can be more effective than solely relying on rational arguments, drawing examples from various scenarios to support this claim.
Abstract
In the interview with Peter Modler, an experienced business consultant, he discusses the importance of using arrogance and authority in communication to establish respect. He highlights how different speech systems, horizontal and vertical, play a role in effective communication strategies. Modler emphasizes the significance of understanding one's role and hierarchy in various settings to ensure successful interactions across different industries.
Stats
Peter Modler has been running his own consulting firm since 1998.
The author mentions Trump's communication style as an example of using arrogance effectively.
The concept of two speech systems, horizontal and vertical, is attributed to sociolinguist Deborah Tannen.
Quotes
"Wer nur argumentiert, verliert." - Peter Modler
"Mit Ignoranten sprechen" - Peter Modler