Core Concepts
Identifying business opportunities and strategies for navigating a +3°C warmer world through the lens of climate change adaptation technologies.
Abstract
The article discusses a new report that explores the business opportunities in a +3°C warmer world, a scenario that many climate experts consider highly likely given the current trajectory of global emissions. The report takes a provocative approach, acknowledging the doom and gloom associated with climate change while also highlighting the potential for technological solutions and adaptation strategies.
The article delves into the complex emotions surrounding climate change, noting that while the majority of people are willing to change their behavior to address the problem, they also feel a sense of hopelessness and uncertainty about the effectiveness of current climate action. The author recognizes the abundance of buzzwords in the climate space, such as "doomerism," "tech optimists," and "uncertain future," and acknowledges the challenge of finding a balanced perspective.
The report, titled "We're Doomed, Now What?," aims to explore the business opportunities and adaptation technologies that could help navigate the challenges of a +3°C warmer world. The article suggests that this approach, while potentially controversial, may be a necessary step in addressing the realities of climate change and identifying practical solutions.
Stats
When the Pew Research Center polled 17 countries on attitudes towards climate change, the overwhelming majority said they were willing to change the way they lived to tackle the problem.
More than half of the respondents said they had little to no confidence that current climate action was sufficient.
Quotes
"it's boom times for doom times"
"uncertain future"