Core Concepts
Millennial nostalgia and the appeal of female power contribute to the unexpected rise of Hocus Pocus as a Halloween classic.
Abstract
Hocus Pocus, once critically panned, has become a beloved Halloween staple due to its frequent TV airings and strong viewership numbers. The film's success is attributed to its nostalgic appeal for millennials, the portrayal of powerful women, and its comedic rather than scary nature. Plans for a TV remake on the 25th anniversary indicate the enduring popularity of this unlikely classic.
Stats
Freeform estimates 23.4 million viewers watched Hocus Pocus on the channel last year.
Disney sold around 3.5 million units of the film by the end of 2016.
Quotes
"It’s not the sacred part of Christmas [that works], and it’s a similar phenomenon with Halloween." - Tom Ascheim