Core Concepts
Typeface selection can significantly influence the visual impact and emotional resonance of design, as exemplified by the creative use of the bold, serif-enhanced Permanent Massiv font on a classic album cover.
Abstract
The content explores the intriguing histories and diverse applications of unique typefaces, focusing on a specific example of the Permanent Massiv font.
The author discusses how the art director, Hy Fujita, collaborated with musician Rod McKuen to introduce serifs to the originally sans-serif Permanent Massiv font for the album cover of "Seasons in the Sun" (1974). This modification resulted in a magnified, staunch, and dressed-up appearance that significantly impacted the visual impact and emotional resonance of the design.
The author highlights the slightly stretched typography, tight and sometimes touching kerning, and the 'S' with serifs nearly piercing the middle of the glyph, which contribute to the distinctive character of the modified Permanent Massiv font. The author suggests that while this may not be a universally "good" or "bad" thing, it demonstrates how typeface selection can profoundly influence the overall design.
The content encourages readers to explore the intriguing histories and diverse applications of unique typefaces, potentially inspiring them to expand their personal font collections and consider the impact of font choices in their own design work.
Stats
The font used on the "Seasons in the Sun" album cover is Permanent Massiv, a heavy sans-serif typeface.
The art director, Hy Fujita, collaborated with musician Rod McKuen to introduce serifs to the originally sans-serif Permanent Massiv font.
Quotes
"What happens when you add serifs to a very bold sans serif? Perhaps you may imagine the title designs of Knives Out, but have a look at one of Rod McKuen's album covers for 'Seasons in the Sun' (1974)."
"With its magnified presence seemingly bearing down on McKuen as he lies on the seashore, Permanent Massiv never appeared so staunch and dressed up."