Are African Travelers Truly Valued by Safari Companies?

Core Concepts

The author argues that the Safari Collection's attempt to attract local Kenyan travelers was met with skepticism due to a perceived lack of genuine interest in their market, only acting out of necessity during the pandemic.

Abstract

The Safari Collection, known for Giraffe Manor, faced backlash when offering reduced rates to Kenyans due to the absence of international visitors. Locals felt unwelcome until the pandemic forced a change in approach. Despite claims of always being open to all guests, this move was seen as insincere and opportunistic.

Stats

The post on Instagram offered special reduced rates for Kenyans.
The hotel had empty rooms for the first time due to restrictions on international travel.

Quotes

"It’s hypocritical that it took a pandemic for them to realize that they have to cater to the Kenyan market as well, not just the international market." - Harriet Akinyi

Key Insights Distilled From

Do Safari Companies Really Want African Travelers? (Published 2020)

by Tariro Mzeze... at www.nytimes.com 09-02-2020

https://www.nytimes.com/2020/09/02/travel/Africa-safaris-local-tourism-coronavirus.html

Deeper Inquiries

How can safari companies better integrate with local communities beyond marketing strategies?

Safari companies can better integrate with local communities by actively involving them in decision-making processes, hiring locally, and supporting community initiatives. This could include offering training programs for locals to work in the tourism industry, sourcing supplies from local businesses, and engaging in sustainable practices that benefit the environment and community. By fostering a sense of ownership and partnership with the local community, safari companies can create long-lasting relationships that go beyond mere marketing strategies.

What are potential drawbacks of relying heavily on international tourism for safari businesses?

Relying heavily on international tourism can leave safari businesses vulnerable to external factors such as economic downturns, political instability in tourists' home countries, or global health crises like pandemics. Additionally, it may lead to a disconnect between the business and its immediate surroundings, as resources are primarily focused on catering to foreign visitors rather than investing in the local community. Over-dependence on international tourists also runs the risk of neglecting domestic travelers who could provide stability during times when international travel is limited.

How does cultural perception impact the success of hospitality businesses in diverse markets?

Cultural perception plays a crucial role in determining the success of hospitality businesses in diverse markets. Understanding and respecting different cultural norms, values, and traditions is essential for creating positive experiences for guests from various backgrounds. Hospitality businesses that fail to adapt their services or communication styles according to cultural expectations may face challenges such as negative reviews, decreased customer satisfaction levels, or even boycotts from certain demographic groups. Building cultural competence within staff members and implementing inclusive practices can help hospitality businesses thrive in diverse markets by fostering trust and loyalty among customers.