Carrie Frost, a registered nurse and mother from Colorado, owns numerous reusable flasks but still opts for single-use plastic bottles out of convenience. This behavior reflects a societal trend where Americans are conflicted about the best way to consume water. Despite the increasing popularity of reusable bottles, sales of single-serving water bottles have also been on the rise, indicating a complex relationship with hydration habits in the country.
In 2022, over $2 billion worth of reusable water bottles were sold in the US, showing a growing market for sustainable alternatives. However, sales of single-serving water bottles reached 11.3 billion gallons in the same year, highlighting conflicting consumer choices regarding hydration methods.
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by Matt Richtel at www.nytimes.com 08-11-2023
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