Ernst Prost, former CEO of Liqui Moly, underwent a drastic lifestyle change after selling his company. Transitioning from business suits to traditional attire, he now lives on a Bavarian farm, finding happiness in everyday tasks like grocery shopping. Despite initial challenges adjusting to retirement, Prost has discovered a newfound freedom in rural living. His shift from a hectic work schedule to a more relaxed pace reflects his evolving perspective on life and work.
Prost's successful career at Liqui Moly, known for its range of motor oils, culminated in a lucrative sale before his retirement. With an estimated fortune of 400 million euros, he now resides in a picturesque villa on a former mountain farm. Embracing activities like motorcycle rides and observing cows, Prost enjoys the tranquility of retirement while reflecting on the intense dedication he had towards work during his tenure as CEO.
Transitioning from a meticulously scheduled workday to leisurely pursuits, Prost reminisces about the thrill and camaraderie of leading Liqui Moly for over three decades. While acknowledging the fulfillment work brought him, he also recognizes the constraints and pressures that accompanied his role as CEO. His decision to step away from corporate responsibilities stemmed from a desire to reclaim autonomy and personal freedom.
Reflecting on the challenges of letting go of his professional identity and social circle post-retirement, Prost acknowledges moments of doubt and emptiness. However, by immersing himself in simple tasks like laundry or navigating grocery store routines, he finds humor and fulfillment in everyday adventures. Embracing a new rhythm of life in rural Bavaria, Prost cherishes the liberty to engage in intermittent fasting practices and savor moments that would have been missed amidst his former work commitments.
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by Leo Ginsburg at www.businessinsider.de 11-16-2023
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