Core Concepts
Core Message here: The author argues that building a community is crucial for creating goodwill and supporting industry peers.
Abstract
Standalone Note here: In this episode, the importance of community in marketing is discussed. The authors highlight the significance of building a community to create goodwill for your brand and support others in the industry. Emphasizing the value of this approach, they suggest that marketers should become more comfortable with this type of work.
Quotes
Quotes here:
"Community is probably the best way to create goodwill for your brand."
"Building a community can help support the people in your industry."