Core Concepts
The author highlights the ethical dilemma surrounding rat extermination and the sensationalism of content creation in pest control.
Abstract
In Culver City, California, a homeowner's rat problem escalated due to feeding rats, leading to an infestation that affected neighboring tenants. Twin Home Experts, known for home repair videos, shifted focus to rat extermination content, attracting viewers with gory scenes. The use of tools pointing at rats in video thumbnails directly impacts view counts.
Stats
Nearly 250,000 subscribers on the Twin Home Experts YouTube channel.
Over 70 million views on their content.
Their most popular video has over five million views.
Quotes
"People want to see that type of gory-looking stuff." - Dave Schuelke