Core Concepts
Effective global product development requires the right operating model, mindset, and collaboration among product managers, tech leads, and designers.
Abstract
Standalone Note here
Introduction:
Launching a digital product globally necessitates the right operating model and mindset.
Challenges include technical obstacles and human factors.
Approach at McDonald's:
Spearheaded by Tiffany Podge, focusing on marketer-facing global products.
Emphasized new ways of working for a relaxed launch experience.
Secret Sauce for Success:
Importance of a collaborative triad: product managers, tech leads, and designers.
Traits of a good product manager: maker, panoramic vision, listener, passionate.
Empowering the Triad:
Revolutionizing product development on a global scale through embodying key traits.
PM ensures value proposition remains consistent while guiding the organization forward.
Stakeholder Engagement:
Active listening and trust-building with stakeholders are crucial for success.
Deliberate assessment of configuration value is essential for customer experience.
Overcoming Challenges:
Reshaping organizational mindset is critical in scaling global products.
Encouraging growth mindset fosters genuine innovation and scalability.
Cultivating Growth Mindset:
Tips include promoting experimentation, embracing feedback, and making informed decisions promptly.
Quotes
"Engaging stakeholders...and fostering trust through active listening are indispensable. I cannot emphasize this enough!" - Tiffany Podge
"Drawing from my consumer insights background, I’ve embraced a 'why not' framework." - Tiffany Podge
"Interacting with colleagues who possess a growth mindset is the key to unlocking genuine product innovation and scalability." - Tiffany Podge