Core Concepts
After a year at ID Africa, the author has grown from a wide-eyed newcomer to a seasoned PR professional, navigating challenges, making mistakes, and gaining invaluable lessons that have shaped their career.
Abstract
The author reflects on their one-year journey at ID Africa, a public relations agency. They describe their initial experience as a "wide-eyed girl" who has since grown and learned through various campaigns and projects.
The author recounts their first meeting with the team, where they made a mistake by admitting to still working at another PR agency, leading to a tense moment. However, they were able to learn from this experience and go on to handle more challenging accounts, such as Showmax, which they compare to "being on a horse that can't stop or a car without brakes."
Despite the challenges, the author expresses having had fun and enjoyed the learning process. They highlight specific campaigns they worked on, including AMVCA 9, Wura, Big Brother Titans, and The Real Housewives of Lagos, which they consider their "baby." The author acknowledges the support and guidance they received from various team members, such as Femi, NJ, Sewa, Tiarhan, Imisi, and Fadekemi.
The author concludes by expressing gratitude for the opportunity to grow and learn, and they are excited to embark on their next adventure.
Stats
"Time does fly by when you're having fun or walking through flames, whichever suits the narrative better."
"Everything was quiet. Femi sent me off the call calmly and placed my contract on hold."
"Legends say I'm still writing. 😂"
"Ebuka has not even dropped his mic, Sewa, can I be allowed to breathe? 🥲😖"
Quotes
"What is happening?"
"It's Not Really Giving!"
"Goodnight Africa,"