Core Concepts
Critics' wine ratings are more consistent and predictive of amateur tastes than amateur ratings, but combining ratings from both groups can further improve recommendation performance.
Abstract
The study examines the informational value of wine ratings from professional critics and amateur consumers, and how their opinions can be best combined to improve wine recommendations.
Key highlights:
- Critics are more consistent in their ratings than amateurs, with an average taste similarity (correlation) of 0.60 among critics compared to 0.27 among amateurs.
- Relying on the ratings of the most similar critic performs better than aggregating ratings from several similar amateurs in predicting amateur tastes.
- Combining ratings from critics and amateurs can further improve recommendation performance, especially for larger numbers of neighbors (k) considered.
- The study identifies influential critics and talented amateurs with high recommender potential, and examines the degree of taste homophily within and between the two groups.
- The methods developed can be applied to study expertise and information flow in other taste domains beyond wine.
Stats
"The average taste similarity (correlation) among critics is 0.60, whereas the average taste similarity among amateurs is 0.27."
"The average similarity between critics and amateurs is 0.36, which is substantially higher than the average similarity among amateurs, which is 0.27."
"For k values lower than five, a recommender system using data from both critics and amateurs performs modestly, but for k values equal to or larger than five, it performs best for the amateur audience."
"On average, professional critics exert a much larger recommender influence than amateurs (5.54 vs .47)."
Quotes
"Critics are more consistent than amateurs in line with previous findings on the judgement consistency of experts vs. non-experts in matters of fact."
"Relying on the opinions of just one critic led to better predictive performance for most amateurs than seeking advice from several other amateurs."
"There is scope for combining the opinions of both critics and amateurs, and for identifying the most influential critics and talented amateurs, whose tastes appear to be informative for many other individuals."