Core Concepts
The author argues that the deception at the fake design agency was not just about money but also about the perpetrator's desire to play the role of a boss and be perceived as cool by employees.
Abstract
Dozens were tricked into working for a fake design agency, Madbird, where the founder, Ali Ayad, seemed to relish his role as a boss. Despite the deception, he portrayed himself as someone who could transform lives through talent recognition and provided a facade of being a cool boss by sharing music links with staff during work hours.
Stats
Job interviews with Ali Ayad often lasted more than an hour.
He sent staff links to deep house music to listen to while working.
Quotes
"He genuinely appeared to enjoy his time running Madbird."
"He wanted to be a cool boss - and, for the months Madbird was online, that's how people treated him."