Core Concepts
Streamlining operations by eliminating non-essential tasks and simplifying business processes is key to maintaining profitability for a small business during challenging times.
Abstract
The author, a small business owner, is sharing the steps she is taking to keep her business profitable in the current economic climate. She emphasizes the importance of being selective about the activities and tasks she engages in, focusing only on those that directly build her audience, impact the bottom line, and provide a good return on investment.
The author first discusses creating a "not-to-do" list, where she has identified and eliminated tasks such as updating niche blogs and sending related newsletters, as the business model was not providing the desired ROI. This has freed up her time to focus on more profitable activities like paid freelance work, designing digital products, and running a single newsletter she is passionate about.
The author also stresses the need to simplify and streamline operations, echoing the quote from Richard Branson about the value of simplicity. She suggests exploring ways to outsource, automate, or approach tasks differently to reduce complexity and improve efficiency.
Overall, the author's approach centers on ruthlessly prioritizing the most essential and profitable activities, while eliminating or optimizing less productive tasks, in order to maintain the viability of her small business during challenging times.
Stats
"There is nothing as useless as doing efficiently that which should not be done at all." - Peter Drucker
Quotes
"Simplicity is always your friend."
"There is nothing as useless as doing efficiently that which should not be done at all." - Peter Drucker