Core Concepts
Leveraging free online platforms to build an audience and relationships, which can then be monetized to create a successful online business with minimal startup capital.
Abstract
The author emphasizes the abundance of opportunities available for starting an online business with minimal investment. They highlight that the key is to leverage free online platforms like YouTube, Instagram, and others to build an audience and establish relationships with potential customers.
The core idea is that you don't need to sell directly to strangers, but rather focus on building trust and credibility by engaging with an audience you've cultivated. The author argues that in the digital age, access to a large audience is available for free, which was not the case in the pre-Internet era.
The author stresses the importance of understanding the sales process - you don't sell to people who don't know you. Instead, you should focus on building relationships with your audience and then offering them products or services they want. The author suggests that $2 is enough to get started, as it can be used to buy a cup of coffee and start working on building your online presence and audience.