The content provides an in-depth look at the journey of redesigning and revamping the voilà.id luxury fashion e-commerce platform. It highlights the key challenges faced by the product design team, including the need to move beyond the limitations of the Shopify platform, improve product discovery and search, enhance menu and category accessibility, optimize the voucher usage and checkout experience, and develop native mobile apps.
The article outlines the collaborative approach taken by the product design team, working closely with stakeholders to translate ambiguous requirements into clear visual prototypes. The team also conducted extensive user research, including surveys, usability testing, and behavioral analysis, to gain insights into customer needs and pain points.
The design principles of rhythm, aesthetics, and conversational design were established as the foundation for the revamped platform, leading to the development of a comprehensive design language system. This system facilitated communication with the engineering team and ensured design consistency across the user-facing and internal products.
The article highlights the challenges faced by the small product design team in managing the year-long revamp process, emphasizing the importance of effective people management, adaptive design processes, and swift iterations. The successful rollout of the revamped platform, as evidenced by high customer satisfaction ratings and reduced complaints, is a testament to the team's dedication and the effectiveness of their design approach.
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by Catalyst Pro... at medium.com 05-08-2024
https://medium.com/@ctlyst.id/designing-the-convenience-of-luxury-shopping-a-recap-of-voil%C3%A0-id-revamp-journey-b207a342b071Deeper Inquiries