Core Concepts
OpenAI introduces Sora, a video creation tool, while legal action against Meta unfolds. Modern gamers prioritize social media popularity in game selection.
Abstract
OpenAI has launched Sora, a video creation tool that generates realistic footage from text prompts. Meanwhile, Meta faces a £3bn legal action case for allegedly abusing user data. TikTok's report highlights modern gamers' preferences for socially popular games and brand loyalty.
Stats
The average monthly spend of US mobile gamers is $17 (£13.50).
Over 70% of modern gamers prefer playing games from brands they trust.
Modern gamers are 1.6 times more likely to show loyalty to specific brands or franchises.