Core Concepts
ã³ããŒã©ã€ãã£ã³ã°ã®æåã«ã¯ãåãªãæç« åã ãã§ãªãã人éå¿çåŠã«åºã¥ãã説åŸåã®ç§åŠã掻çšããããšãéèŠã§ããã
Abstract
ãã®èšäºã§ã¯ããªã³ã©ã€ã³ã§ãéã皌ãã³ããŒã©ã€ã¿ãŒã®ç§å¯ã®æŠåšã«ã€ããŠèª¬æããŠããŸãã
å€ãã®äººã¯ã³ããŒã©ã€ãã£ã³ã°ãæåã®éµã ãšèããŠããŸãããå®éã«ã¯ãåãªãæç« åã ãã§ãªãã人éã®å¿çåŠã«åºã¥ããã説åŸåã®ç§åŠãã掻çšããããšãéèŠã ãšè¿°ã¹ãŠããŸãã
å
·äœçã«ã¯ä»¥äžã®ãããªèª¬åŸåã®ååã解説ããŠããŸã:
reciprocity(äºæµæ§)ïŒäººã
ã¯å¥œæã«å ±ããåŸåããã
commitment and consistency(ã³ãããã¡ã³ããšäžè²«æ§)ïŒèªåã®è¡åãšäŸ¡å€èŠ³ãäžèŽãããããšãã
social proof(瀟äŒç蚌æ)ïŒçŸ€è¡ã«åŸã
liking(奜æ床)ïŒå¥œããªäººã«åŸã
authority(æš©åš)ïŒå°é家ãä¿¡é Œãã
scarcity(åžå°æ§)ïŒåžå°ãªãã®ã欲ããã
framing(ãã¬ãŒãã³ã°)ïŒæèã«ãã£ãŠèªèãå€ãã
ãããŠããããã®ååãã©ã®ããã«ã³ããŒã©ã€ãã£ã³ã°ã«æŽ»çšããŠãããã®å
·äœäŸã瀺ãããŠããŸãã
ããšãã°ãApple ã®ãThink Differentããã£ã³ããŒã³ã¯ç€ŸäŒç蚌æãšæš©åšã掻çšããAmazonã®ãããäžç·ã«è³Œå
¥ãããŠããååãæ©èœã¯äºæµæ§ãšç€ŸäŒç蚌æã掻çšããŠãããªã©ã§ãã
æåŸã«ãåãªãæç« åã ãã§ãªãã人éå¿çåŠã«åºã¥ãã説åŸåã®ç§åŠãç解ã掻çšããããšãããªã³ã©ã€ã³ã§ã®æåã«ã€ãªãããšè¿°ã¹ãããŠããŸãã
Stats
人ã
ã¯å¥œæã«å ±ããåŸåããã
èªåã®è¡åãšäŸ¡å€èŠ³ãäžèŽãããããšãã
矀è¡ã«åŸã
奜ããªäººã«åŸã
å°é家ãä¿¡é Œãã
åžå°ãªãã®ã欲ããã
æèã«ãã£ãŠèªèãå€ãã
Quotes
"ã³ããŒã©ã€ãã£ã³ã°ã®æåã«ã¯ãåãªãæç« åã ãã§ãªãã人éå¿çåŠã«åºã¥ãã説åŸåã®ç§åŠã掻çšããããšãéèŠã§ããã"
"Apple ã®ãThink Differentããã£ã³ããŒã³ã¯ç€ŸäŒç蚌æãšæš©åšã掻çšããAmazonã®ãããäžç·ã«è³Œå
¥ãããŠããååãæ©èœã¯äºæµæ§ãšç€ŸäŒç蚌æã掻çšããŠããã"