Old songs now make up 70% of the U.S. music market, with new music shrinking. The decline in cultural impact of new tracks is evident as audiences gravitate towards hits from past decades. Despite efforts to promote new music, listeners seem more interested in older songs. The Grammy Awards' declining viewership reflects this shift, indicating a lack of interest in current music celebrations. Investment firms are focusing on buying publishing catalogs of aging musicians rather than launching new talent. Record labels are investing heavily in old tunes instead of nurturing emerging artists. The reluctance to embrace radical new music by industry gatekeepers stifles creativity and innovation.
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by Ted Gioia alle www.theatlantic.com 01-23-2022
https://www.theatlantic.com/ideas/archive/2022/01/old-music-killing-new-music/621339/Domande più approfondite