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How Labour Won a Surprise Majority in 2024 Despite a Similar Vote Share as 2019 Defeat


Concetti Chiave
Labour's surprise victory in the 2024 UK general election, despite winning a similar share of the vote as their 2019 defeat, was due to a strategic shift in their campaign approach and leadership.
Sintesi

The article analyzes the surprising outcome of the 2024 UK general election, where Labour won a big majority despite securing a similar share of the vote as their defeat in 2019. The key points are:

  1. Labour's 2024 campaign was ruthlessly targeted, focusing on winning marginal seats rather than trying to maximize turnout in safe seats. This likely depressed their overall vote share.

  2. Some previous Labour voters in safe seats opted to vote for smaller parties like the Greens or independents, seeing their Labour vote as a "sure thing" and using it to send a message.

  3. Tactical voting patterns shifted, with the Liberal Democrats positioning themselves as primarily anti-Tory and some of their voters backing Labour in seats the Lib Dems couldn't win.

  4. The long-term decline in support for the three main parties continued, with the country looking more like a two-party (plus SNP) system after the divisive Brexit referendum.

  5. The article argues that Labour's support in 2024, while broad, was not necessarily as deep as in 2019, with fewer voters struggling to decide their vote. However, this broader coalition was key to their victory.

  6. The electoral system played a role, with Labour's majority appearing unfair given their vote share. However, the article suggests the system influenced how people voted, with many content or indifferent to a Labour government replacing the Conservatives.

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Statistiche
"25 per cent of Labour voters said it was a bit or much harder than usual to decide how to vote in this election. Yet in 2019 that figure was 44 per cent." "In 2024 Labour won its big majority on a similar share of the vote to that on which it lost in 2019." "According to Lord Ashcroft's election day poll 61 per cent of Green voters made up their mind in the final week with 31 per cent on the day." "46 per cent of Lib Dem voters voted tactically ("I voted to try and stop the party I liked least from winning"), with 50 per cent voting positively ("I voted for the party I most wanted to win")."
Citazioni
"For every Corbyn enthusiast that filled a rally or went to Glastonbury there was another reluctant Labour voter. In 2019 at least some voted Labour reassured that the party would lose — hardly deeper support than this year." "Parties that can hold enthusiastic rallies may be deep but narrow. Electoral success needs breadth, but perhaps doesn't deliver rallies wider than the party faithful." "Voters have limited expectation of a new government precisely because they understand just how much trouble the country is in and how difficult it will be to make immediate improvements."

Domande più approfondite

How might the 2024 election have played out if the party leaders had remained the same as in 2019?

If the party leaders had remained the same as in 2019 - Boris Johnson for the Conservatives, Jeremy Corbyn for Labour, and Jo Swinson for the Liberal Democrats - the outcome of the 2024 election would likely have been different. The More In Common poll conducted at the end of June indicated that in such a scenario, the Conservatives would have beaten Labour by 36% to 30%. This result is significant considering that Labour's poll lead was consistently over 20% at that time. It suggests that the change in leadership and strategy that Labour underwent was crucial in securing their victory in 2024. The shift in leadership to Keir Starmer played a key role in broadening Labour's appeal and attracting support from new groups of voters, ultimately leading to their success in the election.

What are the key trade-offs and considerations in designing an "ideal" electoral system, and is there truly a perfect solution?

Designing an "ideal" electoral system involves considering various trade-offs and factors to balance competing interests. Some key considerations include ensuring that every vote counts, preventing extremists from gaining power, maintaining constituency representation, and encouraging a strong government. However, no electoral system can perfectly fulfill all these criteria simultaneously. Trade-offs must be made, and different systems prioritize different aspects. For example, first-past-the-post (FPTP) emphasizes strong government but can lead to disproportionate outcomes, while proportional representation (PR) ensures every vote counts but may result in more fragmented governments. There is no universally perfect solution when it comes to electoral systems. Each system has its advantages and disadvantages, and the choice of system depends on the specific goals and values of a country. The debate over electoral systems often revolves around finding a balance between representation, stability, fairness, and effectiveness. While some systems may address certain concerns better than others, there is no one-size-fits-all solution. Ultimately, the goal is to choose a system that best reflects the values and priorities of the society it serves.

How can political parties build broad, enthusiastic coalitions that go beyond their traditional base in the modern, fragmented political landscape?

In the modern, fragmented political landscape, building broad and enthusiastic coalitions that extend beyond traditional bases is essential for political parties to succeed. To achieve this, parties need to adopt several strategies: Broad Policy Platform: Parties should develop a policy platform that appeals to a wide range of voters, addressing diverse concerns and interests. This platform should be inclusive and forward-looking, resonating with various segments of the population. Effective Leadership: Strong and charismatic leadership plays a crucial role in uniting different factions within a party and attracting support from across the political spectrum. Leaders should be able to communicate a compelling vision and connect with voters on a personal level. Outreach and Engagement: Parties must actively engage with voters through various channels, including social media, community events, and grassroots campaigns. Building relationships with voters at the local level can help parties understand their needs and priorities better. Coalition Building: Forming alliances with other parties or interest groups can expand a party's reach and appeal. By collaborating with like-minded organizations, parties can tap into new voter bases and strengthen their electoral prospects. Adaptability and Innovation: In a rapidly changing political landscape, parties must be flexible and adaptive. Embracing new technologies, communication strategies, and policy approaches can help parties stay relevant and attract a diverse range of supporters. By implementing these strategies and focusing on building a broad, enthusiastic coalition, political parties can navigate the complexities of modern politics and increase their chances of electoral success.
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