核心概念
Trustworthiness is essential for the success and growth of organizations, but there is a gap in practical knowledge on how to build trust in digital products and services.
要約
The content discusses the increasing complexity of the digital world and the challenges organizations face in building trust with their customers. It highlights how the shift from transactions to user experiences is now moving towards building trusted experiences.
The key points are:
- It is becoming harder for individuals to determine if they are interacting with an AI or a human, and to assess the fairness and reliability of digital services.
- Organizations face higher stakes due to regulatory uncertainty, security breaches, and advancing technologies like AI, leading to rapidly emerging risks that are often difficult to understand.
- Many organizations start out being untrustworthy, using technologies that are not fully understood and deploying them in a non-transparent way, resulting in brand damage.
- Trustworthy organizations are more innovative, make more revenue, and benefit from higher productivity from their teams.
- While everyone agrees that trust is important, it is often only prioritized after a crisis or due to regulatory changes.
- The author hypothesizes that trustworthiness in products and services is essential for companies to succeed and grow, but there is a gap in practical knowledge on how to apply trustworthiness in product design.
統計
Fewer than half of people find the content controls effective.
引用
"We need a gear-change, now."
"Trustworthy organisations are more innovative and make more revenue"