The study investigated the impact of re-ranking news comments by three prosocial attributes - constructiveness, curiosity, and personal stories - on readers' perceptions of the comment section.
For the politics article, the constructiveness and curiosity ranking conditions led to significantly lower perceived hostility, higher perceived respect, trustworthiness, informativeness, and interestingness compared to the control condition. The constructiveness condition also increased perceptions of Republican favorability, with no condition worsening perceptions of partisans.
In the dining article, the constructiveness and personal stories conditions significantly improved the perceived informativeness of the comments, but the ranking types did not lead to significant differences in the other outcomes measured.
The findings suggest that incorporating prosocial qualities of speech into ranking can be a promising approach to promote healthier, less polarized dialogue in online comment sections, though the specific effects depend on the article context. Factors like comment length and the suitability of different prosocial attributes for functional versus sensemaking contexts also emerged as important considerations.
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