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A Comprehensive Guide to Guerrilla Research Methods

Q: How can guerrilla research be adapted for more complex projects beyond small-scale studies?

Guerrilla research can be adapted for more complex projects by incorporating it as a preliminary step in the overall research process. For larger projects, guerrilla research can serve as a quick and cost-effective way to gather initial insights and identify key areas of focus. Once these insights are gathered, they can inform the development of more structured methodologies such as contextual inquiries, interviews, or surveys. Additionally, guerrilla research can be used iteratively throughout the project lifecycle to validate assumptions, test concepts at various stages of fidelity, and gather feedback from users in real-world settings. By combining guerrilla methods with traditional approaches like usability testing or participatory design workshops, designers can gain a comprehensive understanding of user needs and behaviors across different contexts.

Q: What are potential drawbacks of relying solely on guerrilla research methods without complementing them with traditional approaches?

While guerrilla research offers many benefits in terms of speed, cost-effectiveness, and flexibility, there are several drawbacks to relying solely on these methods without complementing them with traditional approaches: Limited depth: Guerrilla research is best suited for quick insights and validation but may not provide the depth needed for complex projects that require in-depth understanding of user behaviors and motivations. Sampling bias: Randomly approaching participants in public spaces may lead to sampling bias as certain demographics or personas may be overrepresented while others are underrepresented. Lack of context: The informal nature of guerrilla research sessions may lack the controlled environment necessary to delve into sensitive topics or explore complex interactions that require a more structured approach. Reliability issues: Without proper documentation or rigorous data collection processes, findings from guerrilla sessions may lack reliability and credibility when compared to formalized methodologies. To mitigate these drawbacks, it is essential to supplement guerrilla research with traditional user research methods that offer deeper insights into user experiences and preferences.

Q: How does the informal nature of guerrilla research impact the quality of insights gathered compared to more structured methodologies?

The informal nature of guerrilla research has both advantages and disadvantages when compared to more structured methodologies: Advantages: Quick access to diverse participants: Approaching people in public spaces allows for a wide range of participants who might not typically engage in formal studies. Real-world context: Observing users in their natural environments provides authentic insights into how they interact with products or services outside lab settings. Cost-effective: Guerrila Research is low-cost which makes it accessible even when working within tight budgets. Disadvantages: Lack control over variables : The uncontrolled environment could introduce biases due distractions noise etc Limited depth : Due limited time available during guerillia resarch session , researchers might only scratch surface level information Overall,the informal nature impacts quality by providing valuable quick feedback but lacks deep dive required by some studies

核心概念

Guerrilla research is a cost-effective and efficient method for gathering user insights in public spaces, offering flexibility and quick results.

要約

Guerrilla research is a valuable approach for user research, especially when facing budget constraints or time limitations. It involves quick, low-cost methods that can provide impactful results. The technique allows for testing product concepts at various levels of fidelity and is most effective for small-scale projects or intercept studies. However, it may not be suitable for sensitive subjects or context-dependent experiences due to its informal nature. Proper planning, clear goals, participant definition, location selection, and structured approach are essential for successful guerrilla research sessions.

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統計

"sessions as short as ten minutes"
"limit this to one feature, flow or 2 or 3 tasks"
"short guide that helps you recruit people on the spot"
"Limit your screener to two or three questions"
"Consider places with easy access and a lot of human traffic like malls or parks"

引用

"Especially when facing pushback from stakeholders regarding the cost of user research or the benefits of user-centered design, guerrilla research can prove the value of research with minimal investment."
"If you’re targeting lawyers, then hang around a courthouse or a cafe near a courthouse."
"People will say no, so be willing to take no for an answer and back off."

抽出されたキーインサイト

A beginner’s guide to guerrilla research | Inside Design Blog

by 場所 www.invisionapp.com 02-26-2024

https://www.invisionapp.com/inside-design/a-beginners-guide-to-guerrilla-research/

A beginner’s guide to guerrilla research | Inside Design Blog

深掘り質問

How can guerrilla research be adapted for more complex projects beyond small-scale studies?

Guerrilla research can be adapted for more complex projects by incorporating it as a preliminary step in the overall research process. For larger projects, guerrilla research can serve as a quick and cost-effective way to gather initial insights and identify key areas of focus. Once these insights are gathered, they can inform the development of more structured methodologies such as contextual inquiries, interviews, or surveys.
Additionally, guerrilla research can be used iteratively throughout the project lifecycle to validate assumptions, test concepts at various stages of fidelity, and gather feedback from users in real-world settings. By combining guerrilla methods with traditional approaches like usability testing or participatory design workshops, designers can gain a comprehensive understanding of user needs and behaviors across different contexts.

What are potential drawbacks of relying solely on guerrilla research methods without complementing them with traditional approaches?

While guerrilla research offers many benefits in terms of speed, cost-effectiveness, and flexibility, there are several drawbacks to relying solely on these methods without complementing them with traditional approaches:

Limited depth: Guerrilla research is best suited for quick insights and validation but may not provide the depth needed for complex projects that require in-depth understanding of user behaviors and motivations.

Sampling bias: Randomly approaching participants in public spaces may lead to sampling bias as certain demographics or personas may be overrepresented while others are underrepresented.

Lack of context: The informal nature of guerrilla research sessions may lack the controlled environment necessary to delve into sensitive topics or explore complex interactions that require a more structured approach.

Reliability issues: Without proper documentation or rigorous data collection processes, findings from guerrilla sessions may lack reliability and credibility when compared to formalized methodologies.

To mitigate these drawbacks, it is essential to supplement guerrilla research with traditional user research methods that offer deeper insights into user experiences and preferences.

How does the informal nature of guerrilla research impact the quality of insights gathered compared to more structured methodologies?

The informal nature of guerrilla research has both advantages and disadvantages when compared to more structured methodologies:
Advantages:

Quick access to diverse participants: Approaching people in public spaces allows for a wide range of participants who might not typically engage in formal studies.

Real-world context: Observing users in their natural environments provides authentic insights into how they interact with products or services outside lab settings.

Cost-effective: Guerrila Research is low-cost which makes it accessible even when working within tight budgets.
Disadvantages:

Lack  control over variables : The uncontrolled environment could introduce biases due distractions noise etc

Limited depth : Due limited time available during guerillia resarch session , researchers might only scratch surface level information
Overall,the informal nature impacts quality by providing valuable quick feedback but lacks deep dive required by some studies