In the evolving landscape of music publishing, figures like Larry Mestel and Merck Mercuriadis have reshaped the industry through jaw-dropping transactions. Primary Wave's unique approach to marketing and catalog acquisitions, such as securing rights to artists like Bob Marley and Prince, showcases their forward-thinking strategies. The shift towards artist re-development and innovative campaigns, like creating a national holiday around classic songs, demonstrates the changing dynamics within the music publishing realm.
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by Cond... om pitchfork.com 04-27-2023
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