The study examines Meta's situated infrastructuring of WhatsApp for Business in India, highlighting the dynamic interplay of technological, social, and cultural dimensions.
Meta forged strategic partnerships and skill-building initiatives to integrate WhatsApp for Business into India's existing business practices and socio-cultural rituals. This situated approach leveraged the widespread adoption and ritualized use of WhatsApp, positioning the business application as an intuitive choice for Indian businesses.
However, Meta's subsequent pricing model changes and monetization efforts pose challenges, particularly for smaller businesses. The shifts in the WhatsApp for Business pipeline raise concerns about exacerbating inequalities, as larger corporations may benefit disproportionately while smaller entities struggle to adapt.
The study highlights the need to critically examine the ethical obligations of tech companies like Meta when introducing and embedding infrastructures into the daily lives of individuals, especially in the global south. It calls for further research to investigate the implications and potential invisibility of marginalized experiences resulting from rapid technological changes.
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by Ankolika De klokken arxiv.org 04-26-2024
https://arxiv.org/pdf/2404.16124.pdfDypere Spørsmål