Główne pojęcia
Greg Peters discusses Netflix's strategic decisions, emphasizing the importance of content, global partnerships, and customer experience in driving growth.
Streszczenie
In an interview with Greg Peters, Netflix's co-CEO, various strategic decisions and operational challenges faced by Netflix are explored. From the evolution of content delivery to the balance between marketing spend and cost of goods sold, Peters sheds light on the company's approach to growth. Key highlights include insights into partnerships with consumer electronics companies, the transition from DVDs to streaming, the importance of culture in execution capabilities, and the rationale behind key content decisions like original programming and sports acquisitions.
Statystyki
"We went from essentially zero to one of the biggest content producers on the planet in ten years."
"We found with every pocket of new devices that we added...we had a super rush of growth."
"Every show that we make is watched by someone in every country that we operate in."
"We think it’s been under-distributed...we can grow that."
Cytaty
"We think we are in the business of telling dramatic stories around sports." - Greg Peters
"Nothing motivates like a crisis and no crisis should be wasted." - Greg Peters